Branding is more than a logo. I create toolkits that allows brands to consistently communicate their identity, aiming to capture how a brand feels not just what it does.

I have spent the most of my career designing for websites so have a thorough understanding of digital product design and how testing and iterating is how to build a successful site.

Depending on your target audience social media could be your most beneficial marketing tool, if thoughtfully designed for each platform.

Having primarily worked in fashion I have a lot of art direction experience, and have also worked with brands to set them up to successfully shoot their own imagery which is so important for a brand.

Before leading the design team at ASOS I worked on projects as a creative as well as designer, concepting campaigns and seeing them through to rolling out every asset.

Whether a 360 Black Friday promotion or a valentines delivery proposition I have concepted and designed countless assets for retail moments across multiple channels and platforms.

While design lead at ASOS I have worked with Ella Young to design the extensive amount of packaging a global retailer needs.

Events are powerful ways of communicating identity. I have designed multiple events at ASOS from small pop ups to taking over massive venues.